MUMBAI: He had just one release this year, but Shah Rukh Khan is still reaping the benefits of his record smasher hit ‘Chennai Express.’

Recently, the Wharton business school awarded ‘Chennai Express’ digital team with the best social media campaign. Now, more recognition has come Khan’s way. For the second year running, he is listed on top of the Forbes India Celebrity 100 list 2013, making him the most powerful celebrity of the year.

Last year, when Forbes introduced the celebrity list, Baadshah Khan was at the number one position. This year, it is the enhancement of his popularity and earnings due to ‘Chennai Express’ that had led him to this position.

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